Doug is the inventor of the Yieldex technology, and founder of the company. He is a senior data architect and developer, and a frequent presenter at Oracle conferences and the University of Colorado.
At Matchlogic and later Excite, Doug was instrumental in the creation of an ad management system that had features far ahead of its time. With 12 billion monthly impressions, the Excite system was architected for scale. Doug has built upon this experience and his prior experiences in database marketing and portfolio optimization to create Yieldex.
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