Alex Baydin founded PerformLine in the spring of 2007. Prior to founding PerformLine, he held the position of Vice President and General Manager of Verticals at AzoogleAds, Inc., a leading performance-based affiliate network. At AzoogleAds, Alex was responsible for setting and driving lead acquisition, sales strategy and revenue in the following verticals: mortgage, mobile, education, debt consolidation, auto quotes, auto warranties, cash advance, tax services, student loans, home services, insurance, Lasik and cosmetic surgery.
Previously, Alex was Vice President of Business Development at Quigo Technologies, a leading contextual CPC and search engine marketing firm. Alex held two positions at Quigo, first running the SEM sales team, and secondly, leading partnership efforts to negotiate exclusive relationships with top tier publishers for Quigo's AdSonar Private Label contextual network. Prior to Quigo, Alex served at United Online (NASD:UNTD) as a Senior Director of Business Development. Alex holds a bachelor's degree from Cornell University.
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